USDV Technology
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Residential development site with unit availability

Floor plans, availability and enquiries that reach sales

Web Front-end CMS Lead capture
Performance Local SEO Support

/ Overview

A developer was selling units from a PDF brochure and a phone number, and losing enquiries that arrived at night. We built a licensed design into a live site with real-time unit availability, interactive floor plans, and enquiries routed straight into their sales CRM.

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/ Project Details

Project: Residential development site with unit availability

Client: Under NDA — reference available on request

Industry: Real estate & property

Engagement: Design build-out & CMS engineering

Built on: Aurello (residential complex design template) by nutsdev, licensed via UI8

/ Challenge

Property availability changes daily, and a site showing a sold unit as available wastes the sales team's time and annoys buyers. Floor plans also had to work properly on a phone, which is where most people first look, and where most property sites fail badly.

/ Provided Services

Site build & CMS

Licensed design built out with a CMS structured around units, types and phases — the sales team updates availability without touching layout.

Interactive floor plans

Vector floor plans with pinch-zoom, unit highlighting and per-unit detail, working properly on mobile rather than being a downloadable PDF.

Lead capture & routing

Enquiry forms tied to specific units, routed into the client's CRM with source attribution, plus automated acknowledgement so no lead sits unanswered overnight.

/ Solution

Availability is driven by a simple status field the sales team updates, so the site is never more than a few minutes out of date. Floor plans were rebuilt as responsive vector graphics with pinch-zoom rather than PDFs, and every enquiry carries the specific unit it came from into the CRM.

/ Tech stack

Next.js

Static generation for the marketing pages with incremental regeneration for availability, so the site is fast and still current.

Headless CMS

Units, phases, floor plans and pricing managed by the sales team through a structured interface rather than free-text pages.

CRM integration

Enquiries pushed into the client's existing CRM with unit and campaign attribution, so sales know what someone was looking at before they call.

/ Client's Feedback

Enquiries used to arrive as emails with no context and we would ring back blind. Now sales can see exactly which unit someone was looking at before they pick up the phone.

Meera Iyer

Operations Director at Harborlight Clinics

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